{"id":1081,"date":"2025-11-24T04:27:15","date_gmt":"2025-11-24T04:27:15","guid":{"rendered":"https:\/\/laurul.hype.ro\/?page_id=1081"},"modified":"2026-02-11T08:16:45","modified_gmt":"2026-02-11T08:16:45","slug":"despre-noi","status":"publish","type":"page","link":"https:\/\/www.laurul.ro\/en\/despre-noi\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1081\" class=\"elementor elementor-1081\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebaa5e e-con-full e-flex e-con e-parent\" data-id=\"3ebaa5e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f25f3 elementor-widget__width-inherit elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"a1f25f3\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2fd456e swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"header\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03752c3 e-flex e-con-boxed e-con e-parent\" data-id=\"03752c3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bda9c94 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"bda9c94\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"438\" height=\"678\" src=\"https:\/\/www.laurul.ro\/wp-content\/uploads\/2025\/11\/Soc-KV-1.png\" class=\"attachment-large size-large wp-image-391\" alt=\"Soc KV (1)\" srcset=\"https:\/\/www.laurul.ro\/wp-content\/uploads\/2025\/11\/Soc-KV-1.png 438w, https:\/\/www.laurul.ro\/wp-content\/uploads\/2025\/11\/Soc-KV-1-194x300.png 194w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74aa6f8 elementor-widget elementor-widget-heading\" data-id=\"74aa6f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About us<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d52179d e-grid e-con-full e-con e-child\" data-id=\"d52179d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4c909 elementor-widget elementor-widget-text-editor\" data-id=\"1e4c909\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Established in 1940 in Gurahon\u021b, Romania&#8217;s first syrup factory began by concentrating the best fruits and expertise into a single taste that has delighted countless childhoods: Laurul syrup.<\/p><p class=\"p1\">Our origins are intrinsically linked to the untouched Apuseni Mountains, our source of pure water. For eight decades, we have honored a tradition of preserving nature&#8217;s essence in its cleanest form, free from artificial preservatives or colors. This unwavering commitment to our original, generationally-passed-down recipe has cemented our market leadership.<\/p><p class=\"p2\">The bedrock of our success is the local rural community, the people who have grown alongside us. The Laurul factory is a pillar of stability, with employees whose children now fill their roles, continuing the legacy.<\/p><p class=\"p1\">Our sustained quality was internationally validated with the Leipzig Gold Medal in 1970.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bf7d8 elementor-widget elementor-widget-text-editor\" data-id=\"40bf7d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">While our core principles remain firmly &#8220;NATURAL,&#8221; we have consistently modernized our equipment and processes. A recent \u20ac1,500,000 investment, now 90% complete, focuses on digitalization, automation, and integrating green energy into production.<\/p>\n<p class=\"p1\">Innovation continued in 2025 with two new linesof product launches. Laurul 1Pahar, that offers you the taste of classic and exotic flavors for convenient consumption anywhere and anytime, and Laurul Coffeesyrups for the premium experience of the day, with five distinct flavors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd4d0b7 e-flex e-con-boxed e-con e-parent\" data-id=\"cd4d0b7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6068492 e-con-full e-flex e-con e-child\" data-id=\"6068492\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2635043 elementor-widget elementor-widget-image\" data-id=\"2635043\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"561\" height=\"1005\" 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class=\"elementor-element elementor-element-fe6c2fe elementor-widget elementor-widget-video\" data-id=\"fe6c2fe\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.laurul.ro\/wp-content\/uploads\/2025\/11\/Reteta-din-culise-Laurul.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24049f elementor-widget elementor-widget-video\" data-id=\"c24049f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.laurul.ro\/wp-content\/uploads\/2025\/11\/Video-4-Diferentiator.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ced34 elementor-widget elementor-widget-video\" data-id=\"63ced34\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=XHOmBV4js_E&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About us Established in 1940 in Gurahon\u021b, Romania&#8217;s first syrup factory began by concentrating the best fruits and expertise into a single taste that has delighted countless childhoods: Laurul syrup. Our origins are intrinsically linked to the untouched Apuseni Mountains, our source of pure water. For eight decades, we have honored a tradition of preserving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"slim_seo":{"title":"About us - Laurul","description":"About us Established in 1940 in Gurahon\u021b, Romania's first syrup factory began by concentrating the best fruits and expertise into a single taste that has deligh"},"footnotes":""},"class_list":["post-1081","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.laurul.ro\/en\/wp-json\/wp\/v2\/pages\/1081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurul.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.laurul.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurul.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurul.ro\/en\/wp-json\/wp\/v2\/comments?post=1081"}],"version-history":[{"count":11,"href":"https:\/\/www.laurul.ro\/en\/wp-json\/wp\/v2\/pages\/1081\/revisions"}],"predecessor-version":[{"id":1934,"href":"https:\/\/www.laurul.ro\/en\/wp-json\/wp\/v2\/pages\/1081\/revisions\/1934"}],"wp:attachment":[{"href":"https:\/\/www.laurul.ro\/en\/wp-json\/wp\/v2\/media?parent=1081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}